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讲座介绍
通过设计奖项提升公司品牌：传递理念，推动创新
Rebranding the Architectural Firm through Design awards: spread ideas and promote innovation
奖项如何赋能设计公司品牌？一张图表将带你读懂“设计奖项与公司品牌”的关系。奖项作为公司品牌提升的一个重要方面，已成为设计公司树立品牌价值与传递设计理念的最有效方式之一。在不同类型与级别奖项与获奖分类、媒体宣传、后期传播等领域中，奖项俨然成为公司向大众与潜在客户传递设计理念、并推动内部设计团队创新的重要动因。本次讲座将从为什么需要报奖、奖项的类别、奖项的等级与认可度、奖项的评价标准等5个方面深入探讨设计奖项对于公司品牌提升的价值与方法。
How can awards empower the brand of a design firm? A diagram will take you through the relationship between design awards and brands. As one of the important aspects of brand promotion, international design awards have become one of the most effective ways for design companies to establish their brand value and spread design ideas. In different awards and award categories, media publicity and media posts, design awards act as an important motivation for the companies to deliver their design concepts to the public and potential clients, and to encourage innovation of the internal design teams. This lecture will discuss the value and method of getting design awards to promote the brand from five aspects, such as why the award is needed, its categories, the level and recognition and the evaluation crite
Founder of ArchiDogs, Chief Brand Consultant, Editor-in- ChiefMLA, University of PennsylvaniaBarch&March, Southeast University曾任职于美国建筑事务所Elkus Manfredi Architects，William McDonough + Partners，NBBJ 建筑事务所（上海），SWA Group。担任美国建筑师协会AIA AADU 教育主管，NCARB 教育委员，宾夕法尼亚大学校友面试官。参与奖项与竞赛评审，包括筑事奖、LA Frontiers Award、Meeting Point。受邀参与东南大学、中国美院、西交利物浦大学和苏州大学等高校设计课程评图。具备中美建筑行业实践经验与专业知识，拥有七年设计国际化新媒体经历，专注品牌建设、传播、内容策划、新媒体运营等板块；熟悉品牌整体传播规划、线上及线下活动策划、媒体与公关传播等，擅长针对客户的不同需求，快速找到合适的解决方案。Sherry graduated from university with a thorough education in architecture and design. She then went on to employment with Elkus Manfredi Architects in Boston and NBBJ in Shanghai. Her university education combined with practical experience in the design industry has enabled her to develop a sharp focus on the four pillars of successful design company strategy. For more than five years, she has focused on branding, communication, content planning, and new media operations in the design industry. Sherry has developed an effective method of finding specific solutions that match the different needs of companies.在全球化以及我国建筑业日益开放的大背景下，国际著名设计奖项已然成为行业发展的风向标之一，体现了一个国家的软实力。系统的了解奖项背后的思想和创作方法对于提升学生设计国际化水平，引导建筑设计类课程与国际接轨有着重要意义。国际著名建筑奖项的申请、评选、公布基本全部是在英文体系中进行，通过全英文讲述的方式可以为学生提供最纯粹的学习和知识体验。本系列讲座共十讲，邀请了十位年轻的青年建筑师和学者，采用1+1的校内校外合作方式，为建筑和相关专业学生提供系列主题的分享。
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