“洋红”被选为2023年度流行色，这是种什么红？

2023年即将到来，什么颜色会最流行？

近日，色彩研究机构潘通（Pantone）公布2023年度流行色为：非凡洋红（Viva Magenta）。

The Pantone Color Institute revealed its color of the year for 2023: a shade known as Viva Magenta, a hue that is red but not too red, pink but not too pink.

据介绍，非凡洋红是“一种微妙的深红色调”，在冷暖色间达到了平衡，是“非常规时代的非常规颜色”。

Described as "a nuanced crimson tone" that balances warm and cool, Viva Magenta is "an unconventional shade for an unconventional time," Pantone said in a statement unveiling its pick.

nuanced: /ˈnjuːˌɒnst/ adj. 有细微差别的

crimson: /ˈkrɪmz(ə)n/ adj. 深红色的

根据描述，这种色彩具有以下特点：

"Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."

“非凡洋红勇敢而无畏，它是一种充满活力的颜色，这样的活力带来了乐观和欢乐，能够为我们开启新篇章。”

pulsate: /pʌlˈseɪt/ v. 有节奏地跳动

exuberance: /ɪɡˈzjuːbərəns/ n. 兴奋、繁荣

"This year's Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement."

“这一年度流行色强大而有力，是一种充满生机的红色，让人沉醉于纯粹的欢乐，鼓舞人们不断尝试，不受约束地表达自我；这是一种振奋人心、有着无限可能的色调，其鲜明强烈的个性总能令其脱颖而出。”

revel: /ˈrevl/ v. 狂欢

潘通认为，这个颜色是“无畏、机智且包容的”。

The company went on to describe the color as "audacious, witty and inclusive of all".

audacious: /ɔːˈdeɪʃəs/ adj. 大胆的

该公司每年选出的年度流行色旨在反映时装、美容、科技、设计和家居等领域的最新风向。

The institute's choice is intended to reflect the latest trends across sectors including fashion, beauty, technology, design and home decor.

decor: /ˈdeɪkɔː(r)/ n. 装饰风格

Amid the ongoing pandemic, Viva Magenta represents reassurance, confidence and connection in a world trying to get back on its feet, according to Laurie Pressman, vice president of the Pantone Color Institute.

据了解，非凡洋红的灵感来自从胭脂虫（cochineal）上提取出的天然红色染料。

The hue was inspired by the natural red dye derived from small insects called cochineals.

色彩方面的专家观察到，这一年来，人们“对自然的感知和欣赏增强了”（heightened appreciation and awareness of nature）。越来越多的人开始用花卉植物装点自己的家，更乐于在户外旅行中寻找乐趣。

图源：Huge

潘通是一家专门开发和研究色彩的机构。自2000年起，它每年都会指定一种颜色为年度流行颜色。

2021年度颜色是极致灰与亮丽黄（Ultimate Gray and Illuminating），意为“隧道尽头的光”（the light at the end of the tunnel）。

图源：Pantone

2022年度颜色是长春花兰（Very Peri），象征“创新和全新的开始”（innovation and a fresh start）。

编辑：左卓

实习生：王潇雨

来源：CNN NPR Rappler