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走路可以变现!变现!变现!

走路可以变现!变现!变现!

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“这是个人的一小步,却是人类的一大步。”这句阿波罗11号指令长尼尔·阿姆斯特朗在1969年7月20日成功登陆月球时说出的经典名言,至今仍被广为传颂。

More than five decades have passed since Neil Armstrong, commander of the Apollo 11 Lunar Module "Eagle", first set foot on the moon on July 20, 1969, and said: “That's one small step for man, one giant leap for mankind.” Now, his famous quote is still frequently mentioned.

而如今,每个中国人的一小步,都有可能成为中国低碳转型的一大步。如果说,半个多世纪前,那时人类的一大步能够发生得益于科技的进步;半个多世纪后,中国的这一大步之所以可以成为可能,是因为一项创新性自愿减排机制,它叫“碳普惠”。

Now, one small step taken by every Chinese person could become a giant leap forward for China’s low-carbon transition. What will potentially make this happen is an innovative voluntary emission reduction mechanism called “tanpuhui” — which literally means carbon inclusion — that mainly targets individuals and small entities. Carbon inclusion is about getting all people involved in the effort to reduce carbon emissions, not just major corporations. Such programs provide incentives to those who participate.


“碳普惠”是一个新的概念,正如碳阻迹创始人兼CEO晏路辉所说,这个名词对普通公众来说仍比较生僻,但普惠这个词在比如金融等其它行业,已经推了很多年。


The term may seem relatively uncommon to the general public, but the word “puhui” exists not only in the carbon reduction sector, but also in other industries, such as finance, said Yan Luhui, founder and CEO of Carbonstop, a provider of carbon management software and consulting services in Beijing. 

碳普惠平台通过获取注册用户的相关低碳数据,记录并核算用户减碳量,而用户则可以在相应平台上用减碳量兑换商品。

来自上海师范大学的沈兴东就从碳普惠机制中发现了不少乐趣。通过乘坐地铁、使用共享单车等低碳行为,他在阿里巴巴推出的“88碳账户”获得了不少碳积分,并用来兑换自己喜欢的可口可乐。

Shen Xingdong, a student at Shanghai Normal University, likes to drink Coca-Cola. Instead of buying it, though, he has found a new way to get the beverage — by participating in low-carbon activities.

Using a carbon ledger program called 88 Carbon Account, which was launched by e-commerce giant Alibaba in August, the 22-year-old can win carbon credits to exchange for the drink by leading a greener lifestyle.

For example, if he rides the subway, he can win 200 grams of carbon credits for every trip he takes after uploading a photo to the program to prove that he has commuted via the green transportation method. A photo showing him turning off the lights when leaving a room nets him 65.5 g of credits. 

沈兴东表示,在“88碳账户”500克碳积分就可以兑换一打可口可乐。已经兑换过两次的他,还在继续努力获取更多积分。“没有一个男大学生能拒绝这么一打可口可乐。”他说。


Shen can exchange 500 g of credits for 12 cans of Coca-Cola. Other commodities available for exchange include toothpaste and USB cables.

“I have twice exchanged credits for cola,” Shen said, “I am still making efforts to earn more credits. I don’t think any male university students can refuse Coca-Cola.”

2020年9月22日,国家主席习近平在第七十五届联合国大会一般性辩论上宣布,中国将提高国家自主贡献力度,采取更加有力的政策和措施,二氧化碳排放力争于2030年前达到峰值,努力争取2060年前实现碳中和。

“We aim to have carbon dioxide emissions peak before 2030 and achieve carbon neutrality before 2060,” President Xi Jinping said while addressing the General Debate of the 75th Session of the United Nations General Assembly on Sept 22, 2020.

而在中国碳达峰、碳中和的进程中,每个人都很重要,因为中国居民消费碳排放占我国碳排放总量的比例很高,且仍呈上升趋势。

绿普惠创始人、中华环保联合会绿色循环普惠专委会执行主任陶岚表示,2022年出版的《碳中和:逻辑体系与技术需求》一书中指出,2019年中国居民消费碳排放总量已达37.24亿吨,占全年碳排放总量的近三分之一的份额。细算大账,我国个人消费端的碳排放管理空间巨大,减碳潜力十分可观。


Tao Lan, general manager of Green Inclusive Co, provided a raft of statistics from different institutions to demonstrate the “quite considerable” potential of tanpuhui in helping reduce carbon emissions.

For example, a book on carbon neutrality published last year — with Ding Zhongli, a well-known academician from the Chinese Academy of Sciences, among the lead authors — pointed out that carbon emissions from personal consumption amounted to over 3.7 billion metric tons of carbon dioxide equivalent in 2019, almost one-third of the country’s total emissions that year.

她表示,从个人角度看,点外卖不用一次性餐具可以减碳47.5g,骑车一公里可以减排250g。

If one consumer refuses single-use tableware when buying takeout food, it helps reduce carbon emissions by 47.5 grams, while every kilometer of commuting by bicycle instead of by car means 250 grams of carbon emissions can be prevented, Tao said.

她指出,这点排放量,与我国数以亿吨计的碳排放总量天壤悬隔,但“小”是相对的,我国是人口大国,以14亿多人口为基数形成的任何消费都是海量的。如果每个人都少耗一度电、少开一天车,14亿多人“减碳”的努力就会有巨大的成效,点滴汇聚,终成江河。

“These amounts of emissions reductions are small. They really pale in comparison with the country’s total emissions of hundreds of millions of tons,” she said. “But China is a country with a huge population. Any consumption on the basis of a total population of 1.4 billion will be massive.”

陶岚还指出,随着城镇化快速发展和人民生活水平的不断提高,人均能源消耗量和碳排放量将持续增加。个人碳账户能够帮助普通人算清“碳账”,有助于提高全社会的减排意识和效率,从消费端碳减排倒逼生产端减排,促进企业加快绿色发展,实现供应链上的碳减排,环环相扣、彼此促进,实现全社会的减排,可谓潜力巨大,关系到“双碳”目标的全面达成。


With the acceleration of urbanization and the continuous rise in living standards, China’s per capita energy consumption and carbon emissions will increase consistently, she said, adding that the tanpuhui mechanism can help people calculate the emissions they have prevented and raise awareness of low-carbon development across all sectors of society.


在碳阻迹,通过在员工中推广使用其开发的“碳账户Carbon Account”小程序,员工的行为已悄然发生了不少变化。该小程序包含的“Walk & Win”活动,不仅让大家意识到日常活动也可以减排,而且体会到步行运动带来的正向反馈。

去年11月,碳阻迹举办了第一届内部低碳运动比赛“Walk & Win”。当月平均步数最高的前三名,每人会奖励一天年假。员工还被分成小组,平均步数最高的小组也会有实物奖品。


In November, Carbonstop organized a competition via the “Walk & Win”. The employees with the three highest numbers of walking steps in the company in the month  received an extra day of annual leave. Employees were also divided into different groups. Each group member with the largest average step count received rewards, such as souvenirs from the World Cup. There were also some other gifts, including skylight tents and gym membership cards.


要获奖可没那么容易。“你得拼尽全力,真的是把自己榨干了那种样子,每天都走到小腿都疼的那种感觉。“ 碳阻迹员工张明尧说。



"We have to do our best. It's really like squeezing ourselves dry. We can feel the pain in our calves after walking every day," said Zhang Mingyao, a 26-year-old coder from Carbonstop.


一开始,张明尧甚至步行超过11公里上班,但即便是这样,他仍没有获得什么名次。

Walking more than 11 kilometers to work for almost two hours sounds crazy, but that was what Zhang Mingyao did for three successive days.

He thought the journey would help him outpace his colleagues in the number of daily steps taken. Instead, he discovered that there were always colleagues who walked farther.

有时候,张明尧高兴地认为自己有可能会成为冠军,但夜里11点之后,他还是被超越了。

“My colleagues made all-out efforts to take as many steps as possible because they all wanted to be the champion,” he said, recalling the first few days after the app was launched.

Sometimes, he thought he would be the daily champion, only to find that he had been overtaken after 11 pm, he said with a smile.

现在尽管张明尧已不再走路上下班,但在不知不觉中,他已经养成了非常绿色的生活方式。

He has unconsciously developed a far greener lifestyle. Now, he always walks if his destination is just 2 to 3 kilometers away.

For example, he used to always take a taxi for his 2-kilometer journey to the pet salon where he takes his dog for a bath every weekend. Now, though, he walks there instead. He also refuses all single-use tableware when buying takeout food.

目前,在碳市场试点地区,已经有部分碳普惠平台产生的减排量进入碳市场进行交易。作为交通领域的“碳普惠”平台,北京交通绿色出行一体化服务平台(MaaS)就曾于2021年在北京市绿色交易所完成了2.4万吨碳减排量交易,交易所得120万元全部返还给参与活动的个人或支持公益事业发展。

In 2021, 24,000 tons of carbon credits generated via MaaS, a tanpuhui program in Beijing, were traded for 1.2 million yuan ($174,000) at the China Beijing Green Exchange. All of the gains were returned to MaaS users via gifts or were used to support public welfare programs. 

对碳普惠的未来,上海师范大学的沈兴东有着更大的期待。因为通过与国家的一些标准,以及一些行业去做接轨,碳普惠平台的减排量未来可能会进入碳市场进行交易,从而带来更大的社会价值。“我也很期待这一天的到来。”

Shen said, as far as he is concerned, carbon reduction credits from tanpuhui platforms may one day be tradable on the country’s national carbon trading market, following the enactment of relevant national standards and connections with some industries.

“I look forward to seeing that happen,” he said.

想了解更多关于碳账户和碳普惠的信息,请关注今天中国日报7版《绿色中国》(Going Green)栏目推出的碳普惠专版。



中国日报绿色中国工作室
中国日报新媒体中心
联合出品

出品人:纪涛 柯荣谊
监制:雷小峋 何娜
统筹:赵欣莹
编导:薛婧琪
记者:侯黎强
翻译:谷烨华
外籍编辑:Jamal Branford


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