女装尺码越做越小？网友吐槽：大号T恤比童装还小……

2023-05-25 07:05

近日，“女装尺码越做越小”的话题在网络上引起热议，不少网友在社交媒体上发帖分享自己买到“离谱女装”的经历。

对此，网友们纷纷表示无奈，大呼“统一网店女装尺码度量衡”。

Are the sizes of women's clothing getting smaller? Net users are sharing their frustrating shopping experiences when they try on a shirt or jeans and find the size they usually wear is too small!

The sentiment was echoed by many female buyers, who called on fashion stores to standardize their sizing for women's clothing.

其实，仔细观察一些女装网店的尺码表不难发现，这些女装不仅存在码数不统一、围度普遍小于女性平均体型的问题，甚至还出现了胸围、腰围、臀围比例违反人体结构的设计。

身材体重没有变动，为何尺码越穿越大？其中或有降低成本、流行趋势等原因，也不乏一些商家暗中更改尺码标准，营造一种“你胖了”的错觉，进而以身材焦虑促进“买买买”。

这一现象并不只限于国内，近年来，国外消费者对女装尺码的吐槽也不绝于耳。

而国外尺码的混乱则体现在，商家为了迎合人们想要穿小码的愿望，随意更改各尺码相应的尺寸。据美国《时代》周刊网站报道：

Studies have shown that shoppers prefer to buy clothing labeled with small sizes because it boosts our confidence. So as the weight of the average American woman rose, from 140 lb in 1960 to 168.5 lb in 2014, brands adjusted their metrics to help more of us squeeze into more-desirable sizes (and get us to buy more clothes).
研究称人们爱买小码衣服，因为这能让他们更加自信。所以，尽管美国女性平均体重从1960年的63公斤，增长到2014年的76公斤，商家还是调整了尺码度量，让人们能挤进自己想穿的尺码里，从而刺激消费者不停地买买买。

也有外国博主对于当下时装界引导的以瘦为美的审美风潮提出批评。

In the '50s, curvy was beautiful. Now, we have this crazy notion that thinner is prettier. There are people who have thyroid conditions, metabolic conditions, and other hormone issues that makes it difficult for them to gain or lose weight. Why is the sizing making it so difficult for those people? Why can't it just be universal?
上世纪50年代，人们以丰满有曲线为美。现在，我们却疯狂地认为越瘦小越好看。而有些群体，他们因为甲状腺、新陈代谢或者激素问题很难增重或减重，为什么现在的尺码对这些群体如此不友好？为什么不能统一一下呢？

而随意变动的尺码其实还会伤害到人们的自尊心。当我们穿着小号衣服的时候，会产生一种错误的自信心，而穿着码号偏大的衣服时，又觉得自己比实际情况更胖。

It's even more detrimental to our self-esteem. We're emboldened with a false confidence when we wear smaller sizes. When it comes to sizing with larger numbers, we may be led to believe we're bigger than we really are.

尺码乱象不仅扰乱了行业规范，也影响着人们对自己的看法，特别是认为自己的身体应该被归纳进某个尺码，而不是遵循它们实际的样子。

Not only is this system messing with the industry, it’s messing with our own perceptions of ourselves, specifically in believing that our bodies may be assigned to a certain size, versus what they actually are.