英国英语教学行业2022年第三季度稳步复苏

Data on the English language teaching sector’s source markets has shown that a steady recovery is already underway, as figures overall are up by over 200% compared to last year.

数据显示，英国的英语教学行业客源市场已经开始稳步复苏，整体数据比去年增长了200%以上。

The positive figures came from a “strong rebound” in junior student weeks, noting a good quarter for centres catering towards them – junior student weeks were up a whopping 3,254% on last year’s Q3.

积极的数据来自于低年级学生周的 "强劲反弹"，并指出为低年级学生服务的中心在本季度表现良好--低年级学生周比去年第三季度增长高达3,254%。

The data, which is taken from roughly a third of English UK’s centre membership, gives a snapshot of the sector that helps indicate where it might be going.

这些数据来自英国英语协会(English UK)约三分之一的会员，为该行业提供了一个快照，有助于显示该行业可能的发展方向。

Notably, group bookings accounted for 36% of the total student weeks in Q3 this year – an almost three times a larger proportion than 13% in 2021.

值得注意的是，今年第三季度团体预订占学生总周数的36%，几乎是2021年13%的三倍。

“We’re really pleased for our members – the Q3 data shows a real sense of recovery and is testament to their resilience and hard work,” said Annie Wright, joint acting chief executive of English UK.

英国英语联合代理首席执行官安妮•赖特(Annie Wright)表示:“我们真的为我们的会员感到高兴——第三季度的数据显示出了真正的复苏，证明了他们的韧性和辛勤工作。”

“We will continue to support recovery with our lobbying work for a youth group travel scheme and our other campaigning work to help where our industry needs it most,” she added.

她补充说："我们将继续支持复苏，为青年团体旅行计划开展游说工作，并开展其他工作，在我们行业最需要的地方提供帮助。“

The top five junior source markets saw Italy come back to the top, taking just shy of 30% of the market. Spain, France, Germany and Brazil were the following second to fifth, with the top 10 source markets representing over two-thirds of the student weeks in both junior and adult sectors.

在排名前五的青少年客源市场中，意大利重回榜首，市场份额接近30%。西班牙、法国、德国和巴西分列第二至第五位，其中前十大客源市场占青少年和成人学生周数的三分之二以上。

“Comparing the Q3 2022 student week volume to Q3 2019, we note that recovery in the junior segment has reached approximately 60%, hence there is room for further growth,” Patrik Pavlacic, chief intelligence officer for BONARD, told The PIE News.

BONARD首席情报官Patrik Pavlacic告诉PIE News:“将2022年第三季度的学生周数量与2019年第三季度进行比较，我们注意到青少年部分的复苏已达到约60%，因此还有进一步增长的空间。”

“It has to be noted that recovery also varies on a market-to-market basis.  While Italy is at 58% [overall], student weeks from Germany already surpassed the pre-pandemic levels and reached 145% of the Q3 2019 levels,” he added.

“必须指出的是，复苏也因市场而异。虽然意大利(总体上)的学生周数为58%，但来自德国的学生周数已经超过了疫情前的水平，达到了2019年第三季度水平的145%。”他补充道。

Adult source markets that performed the best were Saudi Arabia, which took 18% of the market share, China behind at just 8% and Italy, Brazil and Japan following behind.

表现最好的成人客源市场是沙特阿拉伯，占市场份额的18%，中国仅占8%，意大利、巴西和日本紧随其后。

Russia and China were also in focus due a lower rebound than expected – which may be due to difficulties in country relations, including the difficulty of movement from Russia due to sanctions and the ongoing war with Ukraine.  Travel from China continues to be disrupted by the pandemic.

由于反弹幅度低于预期，俄罗斯和中国也成为焦点--这可能是由于国家关系的困难，包括由于制裁和与乌克兰的持续战争，来自俄罗斯的行动困难。来自中国的旅行继续受到疫情的干扰。   

Brazil was also put in the spotlight in the report, as compared to Q3 in 2019, Q3 2022 saw student weeks at 103%, showing a rebound is on the horizon.

巴西在报告中也受到了关注，与2019年第三季度相比，2022年第三季度的学生周数为103%，显示出反弹即将到来。