“张万森，雪崩了”冲上热搜！多地影院搞浪漫翻车了……

电影营销上的特殊下雪场“整活儿”，有惊喜也有隐患。

Some fans expressed disappointment, feeling that the experience fell short of the expected romance and left them damp, adversely affecting their viewing pleasure. Additionally, these manmade snowflakes floated everywhere, even onto the screen, making it difficult to remove the stains.

The manmade snow not only contaminated audience members' popcorn and beverages but also posed a cleanup challenge for cinema staff.

The most contentious issue, however, was the flammability of the artificial snow sprayed from the handheld devices, posing a potential fire hazard in the enclosed cinema environment, some said.

因此，为了规避安全隐患，很多影院取消了“下雪场”，也有部分影院选择的方式是“局部下雪”，在影片开场前，专门在银幕上做了提示，散场处喷洒供观众打卡拍照。

现在年轻人买票走进电影院，期待的可能不只是一部好看的电影了，最好还有一份独特的临场体验。多位从业者表示，好久没见过这么卷的跨年档了。“往常都是卷内容，线上物料偏多，今年卷的是仪式感。”

回顾2023年，中国电影市场加速复苏。全年电影票房为549.15亿元，其中国产影片票房为460.05亿元，占比为83.77%。去年票房榜前10位均为国产影片，悬疑喜剧片《满江红》票房成绩领跑，科幻大片《流浪地球2》和犯罪剧情片《孤注一掷》分别位列第二和第三位。

The Chinese film market has shown robust recovery momentum, with the total box office earnings for 2023 exceeding 54.91 billion yuan (over $7.75 billion). Domestic productions have generated over 46 billion yuan in box office revenue, accounting for 83.77 percent of the national total.

The top 10 spots on the box office chart were dominated by domestic titles, with suspense comedy "Full River Red" ranking first, followed by sci-fi blockbuster "The Wandering Earth II" and crime drama "No More Bets" in the second and third place.

图源：视觉中国

对此，中国艺术研究院教授支菲娜分析认为，2023年的国产电影弘扬传统文化、观照百姓生活，影片质量提升明显。“国产影片票房成绩亮眼，折射出我国经济社会发展进步，推动电影创作者和观众的文化自信不断增强。”

‍Zhi Feina, a professor with the Chinese National Academy of Arts, noted that domestic films this year saw a noticeable improvement in quality as they reflect traditional Chinese culture and real life, emotionally relating to the audience.‍

专家认为，2023年国产新片在题材探索上不断追求突破，也让观众看到青年电影人的守正创新。

例如，郭帆团队坚持不懈深入探索科幻题材的中国表达，《长安三万里》动画制作团队将视角聚焦盛唐时期的诗意人生，《长空之王》将镜头对准试飞员群体……

According to experts, their works have shown great promise and potential. 

Director Guo Fan and his team behind the smash hit "The Wandering Earth" franchise have worked tirelessly to put Chinese science fiction on the big screen. The team that produced the animated feature "Chang An" have worked to represent the life of the "Immortal Poet" Li Bai in the Tang Dynasty (618-907). The action movie "Born to Fly" offers a dramatic depiction of China's elite pilots testing new fighter jets.

图源：视觉中国

这些亮眼数据，展示出中国电影和中国观众的“双向奔赴”，证明了中国电影的强大韧性，展现了文化市场的巨大潜力。随着国内电影市场的进一步复苏，今年的票房表现或许更值得期待。

2024年，你有期待的电影吗?

编辑：孙誉荧

综合来源：新华网 人民网 环球时报 澎湃新闻 红星新闻 博客COVER 娱理 定焦 

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