“集章式旅游”火了！网友：乾隆帝的快乐我懂了

最近，在旅途中“集章”火了！盖章已经成为时下新潮的旅游打卡方式。社交平台搜索“集章式旅行”，能看到热心网友满屏的集章攻略。

A 'seal-collecting tour' refers to the practice of tourists collecting various seals from scenic spots, specialty stores, and other locations, thereby creating unique travel memories and deriving pleasure from stamping these collected seals.

For enthusiasts of seals, those printed with logos from different scenic spots hold significant commemorative value. Using seals to record each place you have visited, every time you open your collection, it helps you relive your travel experiences, which often carry more sentimental value than simply flipping through photos.

 图源：小红书@Miss李

不少景区还推出了“套色章”（chromotype seal），按照印章上标注的序号，对准印规，依次盖下，就能获得一个绝美彩章，美观度和体验感拉满！

寒山寺文创套印章 图源：小红书@小米奇77

图源：小红书@饱胃萝卜

文创领域从未输过的故宫更是推出了“讲解式”盖章。买一本《紫禁城100》就能收获书内附的60枚章。

不仅如此，店员还会亲自为你盖，并附带讲解：“这是故宫博物院的牌匾（plaque），郭沫若先生1971年题写的，出了神武门就能看到；这是康熙皇帝写的‘福’字……”

图源：小红书@撒欢儿北京

网友：“唯一一次明知是营销，但还是冲了。”

虽然集章旅行最近才开始流行，但“盖章”这事本身并不是啥新鲜事。

从《西游记》里的“通关文牒”，到经常被大家调侃为“盖章狂魔”、“手帐鼻祖”的乾隆皇帝。自古以来，“印章”在中国经济、政治、文化中，都占有举足轻重的地位。

根据《左传》记载，中国印章早在春秋时期（公元前770-476年）就出现了。中国出土最早的印章追溯至战国时期（公元前475年至公元前221年）。当时，印章是私人制造和使用的。

According to the book Zuo Zhuan, an ancient Chinese narrative history, Chinese seals appeared as early as the Spring and Autumn Period (770-476 BC). The earliest seal unearthed in China was made in the Warring States Period (475-221 BC). During that time, seals were crafted and utilized for private purposes.

战国在经历了几百年的战乱之后，终于被秦始皇的强大武力所吞并，从而奠定了秦王朝的统治地位。印章，在政治需求的形势下，有了严格的规定。为了体现王权的尊贵，只有皇帝所用的印章称“玺”，以玉制作；臣民使用的印章称“印”，用金、银、铜等制作。

西安博物馆展出中国古代玺印精品 图源：视觉中国

Starting from the Qin Dynasty (221-206 BC), seals began to be utilized in official capacities. Royal seals, exclusively employed by imperial families and vassal kings, were referred to as 'xi' in Chinese. Other seals in ancient times were known as 'yin'.

在古代，印章的大小和材质体现了印章主人的社会等级。从材质上看，玉石最能体现高贵，其次是金、银、铜和铁。

The size and material of a seal indicated the social status of its owner. Larger seals symbolized greater power. In terms of materials, jade represented the highest nobility, followed by gold, silver, copper, and iron.

此外，印钮的形状也很重要，常见形状包括龙、老虎、骆驼、乌龟和蛇。同时，附在印章上的丝带长度和颜色也因其持有者的身份而异。

国家博物馆 “文帝行玺”龙钮金印 图源：视觉中国

The shapes of the knobs on seals were significant and could include representations of dragons, tigers, camels, turtles, and snakes. The length and color of ribbons attached to seals also varied based on the status of their owners.

如今，“印章”逐渐发展为“篆刻”艺术，而“集章”也成为了年轻人观察世界、收集文化意义的新切口。

有人说，盖章可以集合的形象，是实物无法完全集齐的。跨越岁月长河，古老的印章文化已然经过全新的演绎焕发出了新的生命力。

你喜欢集章吗？你觉得哪个地方的印章最好看？留言分享给大家吧！

编辑：商桢

实习生：邹怡娜

来源：21世纪英文报 上海日报 北大文化书法网 外滩TheBund 小红书网友