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《狂飙》大结局,意外带火《孙子兵法》!为什么它是有史以来最伟大的战略书籍?(附视频&解说稿)

《狂飙》大结局,意外带火《孙子兵法》!为什么它是有史以来最伟大的战略书籍?(附视频&解说稿)

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昨晚,扫黑反腐题材剧《狂飙》迎来大结局,该剧在播出期间横扫收视率榜单,口碑与热度一路“狂飙”,网评分也飙升至9.1。数据显示《狂飙》的市场占有率已经超过50%,单日播放量突破2亿。作为开年第一热剧,《狂飙》在扫黑题材固有吸引力的基础上,引入了反派演变视角,将类型元素运用到极致,加之一众实力派演员互飙演技,是这部作品在播出后能够迅速出圈,成为开年爆款的原因所在。

随着《狂飙》热度上升,剧中人物多次提及的《孙子兵法》被买断了货,《孙子兵法》等相关话题在微博也成为热议话题。

剧中的高启强是一个喜欢研究《孙子兵法》的人。抛开善恶,他能从一个鱼贩,变身成为黑道大佬,和他精于钻研谋略是分不开的。他从《孙子兵法》中学到的决策之道,颠覆了以往我们对黑老大的刻板印象,让一个冷静冷酷、自律而且有头脑的大反派显得更加真实。

提到《孙子兵法》,大概无人不知,无人不晓。《孙子兵法》是我国现存最早的一部兵书,成书于春秋战国之交;同时,也是我国古代最著名的军事谋略著作,其中的一些思想不仅能在战争过程中起到指导意义,同样地也能适用于我们生活。今天我们通过一个英文短片,听听为什么这部书被老外们评为有史以来最最伟大的战略书籍,也听听国外战略顾问罗杰-马丁解释两千年前《孙子兵法》中的军事思想如何在现代商业战略中发挥作用?




《孙子兵法》
一本有史以来最伟大的战略书籍!

↓↓↓ 上下滑动,查看演讲稿 ↓↓↓


- Some people, when I wax eloquent about "The Art of War"  say reading that is not as good as doing an MBA. 

And I would say, it's a bit of apples and oranges. 

I think it's this broad philosophical book that MBA students  would be well advised to take on  and read in business school  and say, "If I step back from that,  could I get a better perspective on how to use this?"  The great military strategists,  the Sun Tzus and the von Clausewitzs,  head away of conceptualizing  the competition between forces. 

They saw the best result  of military strategy is not having a war. 

Strategy in business is a relatively new enterprise. 

It really only came into existence  in the late 50s, early 60s,  and it was an offshoot of military strategy. 

People think business and war is all about the numbers,  and analyzing everything,  and quantifying everything-  and it's not. 

In military strategy,  they're really two actors that attention was paid to:  One is ourselves. 

How strong is our army?  What resources do we have to to fight?  And then competition, our enemy. 

How strong are they?  What resources do they have?  And so, we'll decide strategy on the basis of the company,  or in that case, the country. 

But in business,  the company and the competitor. 

Sun Tzu, a Chinese general/philosopher  who wrote one of the most influential books  on war called "The Art of War"-  he wanted to get in behind the mechanics of war  to talk more about the philosophy. 

And I think that's why it's had the staying power it has  because nothing about the world really has changed  from that deeper philosophical sense. 

Even though the world has evolved,  the equipment used in war,  but the philosophy, I think, behind it  has remained constant for the many centuries. 

One thing Sun Tzu said was:  "The supreme art of war  is to subdue the enemy without fighting."  Having the unnecessary carnage in war,  the actual killing of people  or in business, the unnecessary destruction  of kind of monetary assets  in people's lives and careers-  that's not the object of war. 

The object of war should be to try  and make sure that you have an outcome  that is sustainable. 

If the object of war is to crush somebody else  in a way that makes them hate you forever,  guess what they'll do?  They will hate you forever. 

So you express your business strategy  in a way that causes potential competitors to say,  "I'm gonna compete elsewhere,"  and hopefully they'll succeed elsewhere, right?  That's the perfect strategy,  so that you won't get into wars,  they won't attack you. 

"There's no instance of a nation benefiting  from prolonged warfare."  On what playing field  or if you like military strategy, battlefield,  are you going to play and where not?  And then on that playing field,  how are you going to be the best?  How are you going to win?  You only want to engage  in competitions where you can create a win  without creating a loser  who will keep on attacking you. 

Ask yourself, "What can I uniquely do  for a particular set of customers?"  "Would-be competitors will choose to do something else  because I do that thing better."  That is not a prolonged war. 

If you do it right, it's a prolonged peace. 

"When you surround an army,  leave an outlet free. 

Do not press a desperate foe too hard."  You either have to absolutely eliminate,  entirely, a competitor,  or give it a chance to find another place to play. 

You can create for them an escape road  to a different part of the market,  a different segment. 

But you've shown them that  in your target customer set,  you are the best,  and they can't just come  into that place  and do whatever they want. 

"Treat your men as you would your own beloved sons. 

And they will follow you into the deepest valley."  A challenge in the modern corporation, right?  'Cause many of them get very big. 

And you can think  of your employees as pawns in a bigger game,  and if you lose a few, so be it. 

A challenge for anybody who's a military commander  or a business leader  is that they pay very little attention  to what you say. 

They pay attention like a hawk to what you do. 

So if you say,  "Oh, we're a family,  you're like my son,"  and "Oh, we have too many of you,  and we're gonna lay off  a couple thousand of you."  Say, "Oh, so that's what you do with family members?  You fire them?"  That's why the disengagement scores in business  these days are dreadful. 

They're terrible!  And I believe it's because senior managers are not listening  to Sun Tzu and saying,  "Each of my employees, I need to treat  as if they were members of your family."  And they will be creative for you. 

They will treat the customer exactly the way you  wished they treated them. 

They'll develop the people underneath them. 

They'll do all of these things that are done for love,  not because somebody commanded them to do it. 

In due course,  what was recognized in the world of business  strategy is that there's a third super important actor-  and that is the customer. 

And so you had to have a tripartite view,  which is there's things  that are important about the company,  there's things that are important about our competitors,  and there's things that are important about customers-  and that was a problem with early business strategy. 

It didn't pay much attention to the customer,  but over the last 40 years,  getting more and more intimate  and knowledgeable about customers,  and really finding ways to serve them better  has become a more integral part of strategy. 

And that's one of the reasons why in the world  of business now,  design has become very important  because design is a field that focuses  very much on the customer. 

And that's why I've spent  some of my time in forging a bond  between the world of strategy and the world of design,  because the world of design has the best training  in understanding customers  and creating offers for them. 

It's really weak  in understanding the company and competition;  it doesn't pay attention to that. 

That's more the world of business strategy, historically. 

And so if you meld those two together,  business strategy and design,  you get absolutely the most powerful way  of creating fantastic, winning solutions for customers. 

- Get smarter, faster with videos  from the world's biggest thinkers. 

To learn even more  from the world's biggest thinkers,  get Big Think+ for your business.





《孙子兵法》的三十六计

 你知道用英语怎样翻译吗?

↓↓↓ 上下滑动,查看完整稿 ↓↓↓


01.瞒天过海

 crossing the sea under camouflage


原典:备周则意怠,常见则不疑。阴在阳之内,不在阳之对。太阳,太阴。


解释:本指光天化日之下不让天知道就过了大海。形容极大的欺骗和谎言,什么样的欺骗手段都使得出来。



02.围魏救赵

relieving the state of Zhao by 

besieging the state of Wei


原典:共敌不如分敌,敌阳不如敌阴。


解释:本指围攻魏国的都城以解救赵国。现借指用包超敌人的后方来迫使它撤兵的战术。



03.借刀杀人

killing someone with a borrowed knife


原典:敌已明,友未定,引友杀敌。不自出力,以《损》推演。


解释:比喻自己不出面,假借别人的手去害人。



04.以逸待劳

waiting at one’ s ease for the exhausted enemy


原典:困敌之势,不以战。损刚益柔。


解释:指作战时不首先出击,养精蓄锐,以对付从远道来的疲劳的敌人。



05.趁火打劫

plundering a burning house


原典:敌之害大,就势取利,刚决柔也。


解释:本指趁人家失火的时候去抢东西。现比喻乘人之危,捞一把。



06.声东击西

making a feint to the east and attacking in the west


原典:敌志乱萃,不虞。坤下兑上之象,利其不自主而取之。


解释:指表面上声言要攻打东面,其实是攻打西面。军事上使敌人产生错觉的一种战术。



07.无中生有

creating something out of nothing


原典:诳也,非诳也,实其所诳也。少阴、太阴、太阳。


解释:本指本来没有却硬说有。现形容凭空捏造。



08.暗渡陈仓

advancing secretly by an unknown path


原典:示之以动,利其静而有主,“益动而巽”。


解释:指正面迷惑敌人,而从侧翼进行突然袭击。比喻暗中进行活动。后多比喻暗中进行某种活动(多指男女私通)。



09.隔岸观火

watching a fire from the other side of the river


原典:阳乖序乱,阴以待逆。暴戾恣睢,其势自毙。顺以动豫,豫顺以动。


解释:隔着河看对岸的火。比喻对别人的危难不予援救而在一旁看热闹。



10.笑里藏刀

covering the dagger with a smile


原典:信而安之,阴以图之。备而后动,勿使有变。刚中柔外也。


解释:比喻外表和气而内心阴险。



11.李代桃僵

palming off substitute for the real thing


原典:势必有损,损阴以益阳。


解释:原指桃、李共患难。比喻兄弟相爱相助。后用来指互相顶替或代人受过。



12.顺手牵羊

picking up something in passing


原典:微隙在所必乘,微利在所必得。少阴,少阳。


解释:顺手就牵了羊。比喻不费劲,乘机便得到的。现多指乘机拿走人家东西的偷窃行为。



13.打草惊蛇

beating the grass to frighten the snake


原典:疑以叩实,察而后动。复者,阴之媒也。


解释:打动草惊动了藏在草里的蛇。后用以指做事不周密,行动不谨慎,而使对方有所觉察。



14.借尸还魂

resurrecting a dead soul by borrowing a corpse


原典:有用者,不可借;不能用者,求借。借不能用者而用之。匪我求童蒙,童蒙求我。


解释:迷信人认为人死后灵魂可附着于别人的尸体而复活。后用以比喻已经消灭或没落的事物,又假托别的名义或以另一种形式重新出现。



15.调虎离山

luring the tiger out of his den


原典:待天以困之,用人以诱之,往蹇来返。


解释:设法使老虎离开山头。比喻为了便于行事,想法子引诱人离开原来的地方。



16.欲擒故纵

letting the enemy off in order to catch him


原典:逼则反兵,走则减势。紧随勿迫,累其气力,消其斗志,散而后擒,兵不血刃。需,有孚,光。


解释:要捉住他,故意先放开他。比喻为了进一步的控制,先故意放松一步。



17.抛砖引玉

giving the enemy something to induce him to lose more valuable things


原典:类以诱之,击蒙也。


解释:以自己的粗浅的意见引出别人高明的见解。



18.擒贼擒王

capturing the ringleader first in order to capture all the followers


原典:摧其坚,夺其魁,以解其体。龙战于野,其道穷也。


解释:作战要先擒拿主要敌手。比喻做事要抓关键。




19.釜底抽薪

extracting the firewood from under the cauldron


原典:不敌其力,而消其势,兑下乾上之象。


解释:从锅底抽掉柴火。比喻从根本上解决问题。



20.混水摸鱼

muddling the water to catch the fish;

 fishing in troubled waters 


原典:乘其阴乱,利其弱而无主。随,以向晦入宴息。


解释:比喻趁混乱时机攫取不正当的利益。也作“浑水摸鱼”。



21. 金蝉脱壳

slipping away by casting off a cloak; 

getting away like the cicada sloughing its skin


原典:存其形,完其势;友不疑,敌不动。巽而止蛊。


解释:蝉变为成虫时要脱去幼早的壳。比喻用计脱身。



22.关门捉贼

catching the thief by closing / blocking his escape route


原典:小敌困之。剥,不利有攸往。


解释:关起门来捉进入屋内的盗贼。



23.远交近攻

befriending the distant enemy while attacking a nearby enemy


原典:形禁势格,利从近取,害以远隔。上火下泽。


解释:结交离得远的国家而进攻邻近的国家。这是秦国用以并吞六国,统一全国的外交策略。



24.假道伐虢

attacking the enemy by passing through a common neighbor


原典:两大之间,敌胁以从,我假以势。困,有言不信。


解释:以借路为名,实际上要侵占该国(或该路)。虢,诸侯国名。也作“假道灭虢”。



25.偷梁换柱

stealing the beams and pillars and replacing them with rotten timbers 


原典:频更其阵,抽其劲旅,待其自败,而后乘之。曳其轮也。


解释:比喻暗中玩弄手法,以假代真。



26.指桑骂槐

reviling/ abusing the locust tree while pointing to the mulberry


原典:大凌小者,警以诱之。刚中而应,行险而顺。


解释:指着桑树骂槐树。比喻借题发挥,指着这个骂那个。



27.假痴不癫

feigning madness without becoming insane


原典:宁伪作不知不为,不伪作假知妄为。静不露机,云雷屯也。


解释:假装痴呆,掩人耳目,另有所图。



28.上屋抽梯

removing the ladder after the enemy has climbed up the roof


原典:假之以便,唆之使前,断其援应,陷之死地。遇毒,位不当也。


解释:上楼以后拿掉梯子。借指与人密谈。也用以比喻怂恿人,使人上当。



29.树上开花

putting artificial flowers on trees


原典:借局布势,力小势大。鸿渐于陆,其羽可以为仪也。


解释:比喻将本求利,别人收获。语出《荡寇志》。



30.反客为主

turning from the guest into the host


原典:乘隙插足,扼其主机,渐之进也。


解释:本是客人却用主人的口气说话。后指在一定的场合下采取主动措施,以声势压倒别人。



31.美人计

using seductive women to corrupt the enemy


原典:兵强者,攻其将;将智者,伐其情。将弱兵颓,其势自萎。利用御寇,顺相保也。


解释:以美女诱人的计策。



32.空城计

presenting a bold front to conceal unpreparedness


原典:虚者虚之,疑中生疑。刚柔之际,奇而复奇。


解释:在敌众我寡的情况下,缺乏兵备而故意示意人以不设兵备,造成敌方错觉,从而惊退敌军之事。后泛指掩饰自己力量空虚、迷惑对方的策略。



33.反间计

sowing discord among the enemy


原典:疑中之疑。比之自内,不自失也。


解释:原指使敌人的间谍为我所用,或使敌人获取假情报而有利于我的计策。后指用计谋离间敌人引起内讧。



34.苦肉计

deceiving the enemy by torturing one’s own man


原典:人不自害,受害必真。假真真假,间以得行。童蒙之吉,顺以巽也。


解释:故意毁伤身体以骗取对方信任,从而进行反间的计谋。



35.连环计

coordinating one stratagem with another


原典:将多兵众,不可以敌,使其自累,以杀其势。在师中吉,承天宠也。


解释:本为元杂剧名。剧本写汉末董卓专权,王允设计,先许嫁美女貂蝉与吕布,后又献给董卓,以离间二人,致使吕布杀死董卓。后用以指一个接一个相互关联的计策。



36.走为上计

decamping being the best; 

running away as the best choice


原典:全师避敌。左次无咎,未失常也。


解释:指战争中看到形势对自己极为不利时就逃走。现多用于做事时如果形势不利没有成功的希望时就选择退却、逃避的态度。






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