迪奥新广告,又涉嫌歧视……“拉眼角”动作是什么意思?
French fashion brand Dior again found itself accused of racial discrimination after it allegedly posted a photo of a half face of an Asian woman lifting her eye, which is widely regarded as "slanted eye" pose — a derogatory gesture toward Asians.
The deleted unnatural photo, according to screenshots circulating online, showed only a half face of the Asian model with her two fingers stuck under her eye and another pulling up the corner of her eye.
This latest "slanted eye" posture again angered Chinese netizens with many calling for a boycott against the brand, saying its chronic failing to display cultural sensitivity toward Asians won't change.
Last July, Chinese Hanfu (traditional Chinese costume) lovers accused the brand of copycatting the design of a traditional Chinese horse face skirt in its fall 2022 collection without clarifying the source of inspiration. Overseas Chinese nationals were quick to join protests against Dior's "cultural appropriation".
This comes not very long after November 2021, when Dior had faced a global backlash for a poster showing a Chinese model with freckled dark skin, gloomy squinted eyes, heavy dark makeup, long artificial nails, Qing armor and other distorted elements.
Many netizens called Dior "recidivist," urging celebrity Chinese brand ambassadors to break ties with the label.
Dior's second case of being insensitive should serve as a reminder to all brands who have shown Asians in a discriminatory way before to never do it again. Unless they want a taste of Asian anger, like Dior twice did.
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